Equipment

InDesign

 

I am using InDesign to make my magazine, it is a quick and efficient way of making my magazine and much more professional in comparison to Photoshop - it enables you to use quick shortcuts while making my magazine. You are able to text wrap text quick and easy where as in Photoshop you had to draw it to go around the images. You’re able to create more effective shapes and text on this software, you can copy anything and place it in the exact same place without having to re-make the shape - InDesign. When importing photos all you have to do is drag the photo over into the place you want it to hold and it will go there, very simple and easy.

 

 

 

Cameras/Photoshoot

In order to create professional looking photos I’ve done a photo shoot of my model Ella, using the white backdrop and lighting on her face I am able to create unique professional photos. Using the cannon 550D - having an extra zoom lenses you are able to take close ups, mid shots and full length photos of my model creating a wide variety of photos ensuring the quality of photos is high. If the camera quality was poor on my magazine it would give a cheap and tacky feel to my magazine and wouldn’t appeal to my target audience of teenagers.

 

 

Photoshop

 

Once taking my photos I want the photos to stand out and be more effective than before, this is where Photoshop comes in to it. Photoshop allows you to edit photos enhancing them and air brush their face to give a glow and bring light to the face. You are able to do some great things on Photoshop transforming a face which may have damaged skin to looking like they have had a professional make over. I want my images to stand out on my magazine by being able to air brush my models face means i can make her stand out even more than before creating an effective front cover for my magazine.

 

Production diary/ 19th November

Box out text

I will have box texts with other artists giving them their view of the music industry and ensuring there is more variety in my magazine and giving my viewers more choice of artists, this may also mean I gain a wider target audience.

Recommendations check out Miley Cyrus and Bastille for their inside opinion on how they’ve got to where they are today in the music industry.
 

Miley Cyrus – Being a 21 year old and going through the shit I’ve gone through is quite a lot to take on board. From staring in the TV series ‘Hannah Montana’ to going being in massive films across the world to now being one of the most crazy and outgoing female artists is quite a big jump in my life, I get told I’ve changed more than once a day but it’s not that I’ve changed its that I’ve finally become myself – music brings out who I am and this is who I am. You write lyrics to tell a story, this is mine.

Bastille – Were an English rock band which formed in London in 2010, we began as a solo project where Dan Smith the singer-songwriter started off who later decided to form a band – we write music about our life experiences and emotions something in which very little groups do.

For one of my ‘box out’ texts it will be based about my artist, Ella Noonan. This will be called ‘Article with Ella’ this will help my readers get an insight to my artist and help my readers feel connected to my artist. For the readers who may not choose to read the article they are able to have a short summary of the main artist to get some background knowledge of her as it will also break up the page from information just being about my artist in order to make the magazine double page spread more interesting to engage in.  

Ella Noonan

21 years old

Singer-songwriter

London

“I aspire to be nothing but myself, I’m not here for the fame even though it’s a plus – I just want to do what I love best, make music.”
"I want to stick two fingers up at all those people who said id get nowhere, whos laughing now bitches"

 

I think including a box out text profile on my main artist Ella will help engage my readers to my magazine making them feel apart of them magazine creating a personal relationship between them both - as the article gives little information about her the box out text will give that added information so my readers know everything there is to know about my star.

 

Media article

Some people are born just naturally talented, beautiful, clever and rich but some people work to be every single one of them. They aspire to be something and they fight for that goal until they achieve that, I put my hands up and say Ella Noonan is one of the most apprising and ambitious woman I have ever come across, from starting at the bottom she has come on top higher than what anyone thought was achievable. Being brought up by her teen mum in an estate in London living off benefits and having to defend for herself from such a young age, not knowing what ‘make up’ or ‘toys’ where, having nothing to make her feel worthy of who she was is something no person should go through. You think that’s fair? You’d think having nothing would just put you down and make you want to carry on that circle of being nothing for your life. Not Ella however, oh no.

She’s on the top, she’s an aspiring music artist and fashion model with 3 number 1’s in England and America – her album ‘bang’ sold all throughout the world, her face on thousands of records singing all over the world conveying her determination and inspiration that nothing should let you down. “being at the bottom taught me to only fight for what you want to be, never sit back and let the world pass by you.” Ella began her journey at a local school in London - East High, where she was part of the school choir “I never felt more myself than when I was on that stage singing my heart out” she would regularly sneak out of home to go to the choir as her single mum was never really a fan of that type of music and thought Ella was just chatting shit when she claimed she could sing. She done well at school despite everything and game out with 6 A’s and an A* in music she followed her passion despite no one around her believing in her talent and studied music as an a level coming out with an A “if my mum believed in me and my passion maybe I would feel like I was worthy of making something of my life” the lack of family support only pushed Ella to wanting her mum to know about her talent even more – she was determined to prove to everyone she could make it big. Well what did she do!

“I wasn’t a popular teenager” she quoted “People thought I was a bit weird and I just apparently wasn’t popular enough for their fucking group ironic because all they gave a shit about doing was being with boys and begging for attention, sluts” Ella performed in various bars and gigs before being noticed by David Warton who offered her a record deal with him being his manager, not only was this the biggest opportunity of Ellas life but is manager of stars such as Rihanna, Ellie Goulding and Drake “you know when you’re past happy that you feel like you’re in a dream” This would land Ella with some of the biggest deals and paths to becoming the best, when you have good links that’s when you begin to come big in the music industry. Within a few days Ella was being published all over the faces of magazines such as ‘OK’ and was trending worldwide on social media website ‘twitter’ Ella was becoming a star overnight. “I just kind of woke up one morning and my whole life had changed, I was being rung being told I had meetings with more managers in London, people wanted to interview me. Literally David had changed my life over one night, I’ve never had anyone believe in me as much as he did – he’s the reason I am where I am now.”

Ella knows she’s not that type of girly girly to get glammed up and look after herself like she should, just the way she’s been brung up I suppose. I mean imagine never having your hair curled or having your own make up bag? Words can’t describe. David called an urgent meeting with Ella to discuss the next step of action to take, meeting in a nice civilized restaurant in Chelsea Ella and David discussed her future –the bright blue sky in the background while enjoying the delightful selection of lunch snacks Ella expressed “I’ve never been this happy in my whole life, I didn’t even know what happiness was until now” David knew Ellas background and didn’t want her to feel that because she has had nothing means she can’t have everything now. “I’ve been in same place as you, feeling like no one cares and you’re just this pathetic excuse of a person but really its people like us who fight for everything we want. You will be a star fuck what anyone else says”

Ellas next step in her career was to get a record deal allowing her to publish the song in which she wrote herself, something in which no other star has in the charts is the passion in which Ella has – writing their pain through their music and expressing true emotions that they’re going through “I’m not about that bullshitted music where you just talk a load of shit so it sounds good, my music tells a story – it tells me” The charts is filled with this load of music which just talks shit, people doing drugs and how great it is and the amazing life of ‘clubbing’ what sort of artist are you to convey drugs and alcohol as a good thing? What are you promoting to this world? “I'd much rather express through my songs the real problems of society like war and lack of money throughout familys and the struggles of life let’s get real, let’s start talking about real fucking problems – drugs aint no issue unless you bring it upon yourself.” Life is filled with this idea that music artists are the reason for the way society is, the reason why kids act the way they do and sometimes you can’t but not agree. Music should be a way for people to engage with the artist and have them as a role model, a person who has achieved high in their life and therefore should form a personal relationship with them. “Music tells a story whatever story you confess, people create that image of you”

Today was the day Ella was going to start producing her music video, director Paul Smith was leading the shoot and all the cast where so excited to get this music video going. Music publishers all over London and America where getting in contact with her manager David - this was Ella’s big day, the day her album 'bang' was finally going to have an aspiring music video for all her top fans to be involved in. The day was to begin with a photo shoot, dressed up like the hipster chick Ella is she was ready to get stunting for the camera. Dressed in a funky jacket with bright red lips and a big gold chain she was determined to show through her persoanlity in this video, as a new artist it is important to give the best impression as after all first impressions count the most. "Im so nervous, I mean from being a little girl watching music videos to actually being the star who little girls watch" Once the creation of the video began to make process everything started coming together - the background dancers finally found their feet and Ella started getting into the presence.

"Ever since becoming 'famous' I feel as if my every move is being watched and judged - even buying a sandwich the press perveve to be 'wrong' in magazines" Being famous isnt just about doing what you do best but its about creating headlines and storys for people to talk about, its about being an interesting individual to ensure creating gossip for those who follow up on you. Imagine no celebirtys done anything outragous or dramatic, how boring would it be? No gossip in magazines, no dramatic tweets over twitter - it would just be dead. Manager David promts Ella on this topic, reminding her about the competitive industry and that to stay on top you have to do something on top of everyone else, anyone else would take this as such that maybe you should sleep with a guy or some shit like that but this isnt always the case. 3 months down the line since manager David pep talk and headlines world wide discuss 'ELLA NOONAN DRUG ADDICT' this was a turn for the worst - everything Ella has worked for could be blown away in seconds, discussions on TV, twitter, newspapers and even day to day convosations spoke of her drug problem "what does david expect? dont put this pressure on me to do something crazy then question me for taking drugs the pathetic prick"

18th November, nearly christmas. The happiest time of the year for most people, why does it seem like its the worst time of the year for pop star Ella? I suppose if you found out your daughter was on drugs you'd feel the same ay? After Ellas best attempts of proving everyone wrong its like shes fallen back to rock bottom "I had it all and now I feel like im nothing" Drugs effects everyone, ironoic that Ella claimed shed never allow herself to get this way though "I know its my fault and I have noone to blame but I just thought it would help the pain" Depression is common in celebritys, drugs is common, affairs is common but why isit that those we look up to most are those who are destroying their lives and everyones around them? Role models shouldnt be these kinds of people, Ella claimed she'd never become one of these but clearly the fame went to her head too.

"I dont care what anyone says or thinks I will prove everyone wrong, and when I do.. HA" David and Ella sat down and had the convosation every manager fears to have with their artist, the question of will this work? How can I trust you? Will you change? Who knows what was said in that meeting but Ella came fighting harder than ever. "I was nothing, I became something then I went to that sad place again but now im going to become more than something im doing me" Fighting on Ella and David went down to kiss fm radio station to do a live talk, live on air sending her biggest apoligys to the fans which shes let down recently and begging for forgivness. Trending worldwide on twitter withing 5 minutes of Ella's speach #WeLoveYouElla - who knows what media can do but it clearly helped Ella in this case! She new it was her last chance, she wanted to make it big and now she cannot let that chance slip out of her fingers.

Ella didnt have a big family support at a young age, being brung up by a young mum with no father around isnt exactly 'easy' for anyone, however after proving to everyone what she can do she has brung everyone closer. Family from all over the world getting in contact with Ella and her mum offering family support and help if needed, the happiness that Ellas mum, Linda was feeling was unreal "seeing my mum this happy is my key to carrying on, she deserves the world and thats what I want to give her" Ellas dad who never got in contact before is emailing her from Liverpool telling her how proud he is "I always said music is the key to love and happiness and look what it's done now."

 

Cover lines

Contens Page Ideas

I have gathered together some ideas of article titles/subtitles I may use in my magazine, gathering an idea of the types of articles I want to include. Firstly I listed the music artists I want to use in my magazine representing the genre of music I am displaying - I researched some background information into my artists in order for me to be able to summarise them in a quick and catchy subtitle for my contents page. I don’t want my articles to just be about celebrities so I have included a variety of different topics, some being based on gigs/concerts and others about other parts of the music industry which has helped formed my music genre. The Brit Awards was a massive part of my music genre - I’ve included some short and snappy slogans to use in my contents page to grab the attention of the fact I will include the Brit Awards in my magazine.

 

Draft layout/Magazine

For me to be able to create my magazine I have created a draft idea of my magazine on Indesign, this will enable me to just drag in my photos/text when it comes too making my magazine - this is a quick and efficient way of making my magazine and ensuring it keeps a professional feel to it.

 

4th Novemeber/Production diary

In today’s lesson we began to make the layouts for our magazines, by doing this we would place boxes in the places in which we want an image/text to go and this would begin to indicate to us what our magazines will look like as when it comes to finalising the magazine all that will be needed to do is to drag in our images/text. This is a quick and efficient way of getting our magazines completed.

 

Promotional Methods

Promotional methods is an important aspect of gaining a target audience, it is the best way of getting information out to a wide audience – as my magazines target audience is teenagers I would need to ensure I use the correct form of promotion methods – the underground and bus stops for example.

A way of promoting my magazine can be through public transport. Busses are a form of transport which take you around you’re area for free, this is the most fertile form of travel for teenagers. On a day trip out at least 10 buses will go past you - there is no way that you can miss them, including buses as a use of my promotional method will ensure I reach out to a wide audience by attracting them to my magazine. Going on buses itself they are forced to see the advertisement buses represent, this is why I will use buses for a way of promoting my magazine. Everyone looks out for adverts on public transport like buses, therefore it would be such a positive investment for my magazine as it grabs people’s attention and force them into looking into the promotion being advertised. Teenagers are using the underground 24/7, if I advertise my magazine through the underground I can ensure my target audience are seeing it being advertised. While traveling teenagers can get very bored, therefore giving them something to look at – an interesting music magazine could increase my chances of getting them involved with my magazine.

A good example of promotional methoding is Billboards they are a good way of advertisement as they are able to attract and reach out to all types of people, you can find them in areas where people are most likely to look like motorways and shopping centres - Billboards are located everywhere, i want to use a billboard as a use of promotional methoding as it could mean gaining a wider target audience whilst showing my knowledge into knowing where good places are to promote a magazine. Making sure my billboard looks professional, interesting and clean will determine how much audience I will get back from it - whether people feel investing money into my magazine is worth it or not. I will include sell lines and photos from my magazine to give an automatic feel for my magazine but also grab the attention of my audience straight away through the use of engaging colours. I beleive that filling it up with too much infromtation about my magazine may make the audience bored, they wont have long to look at it so they dont want to feel like theyre reading an essay.

 

New media

The newest most fashionable social media website is Twitter, it is a way of people following their favourite celebrities by looking up on what they’re doing, you can socialise with your friends through twitter, upload photos/videos follow funny accounts and just keep up to date with the media. The demand of social media for teenagers is so high, this is why targeting teenagers as the market audience is as important as they are the most likely audience to use social media. Therefore, I am making a twitter account for my magazine - I wanted my twitter profile to represent the genre and representation of my magazine. Therefore including similar tweets to other accounts for urban music magazines, making the account professional and allowing my followers to get involved in the magazine even if they don’t purchase it. Through the amount of followers and tweets my account has demonstrates the importance of social media, how important social media can be for a magazine and the potential the account could have for my magazine company. This analyse of the social media has demonstrated the best form of connecting with a teenage target audience due to the amount of usage/time they put into Twitter/Facebook ect - it’s a popular source of communication with the magazine and also those stars involved in the magazine. The audience want to feel a part of a magazine, able to feel like they have a relationship with the magazine and artists featured in the magazine, twitter is a way of being able to talk to celebrities for example - therefore being able to give the magazine advice/positive criticism to help the magazine change for the better.